The mall has several stores for the youth generation including American Eagle Outfitters, Hollister, Aéropostale, Abercrombie & Fitch, Hot Topic, and Buckle.
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Merchandising lines produced by a partnership consisting of FilmCow and retailer CafePress as well as Hot Topic have been launched in response to the video's popularity; the merchandise features various quotes from the video and generally features the blue and pink unicorns, although Charlie appears occasionally, and is sold in several forms including t-shirts, pins, coffee mugs, and bandannas.
Hot Party Jamz is an EP that was sold by Forever the Sickest Kids exclusively from Hot Topic around one month prior to their album release of Underdog Alma Mater.
A single for "Becoming the Bull" was released exclusively in Hot Topic on July 24 and it included a demo of the song "Can't Happen Here".
Pecanland Mall features five major anchors, and over 100 specialty shops Such as American Eagle Outfitters, Forever 21, Hollister Co., The Buckle, Charlotte Russe, Express, Wet Seal, New York and Company, Victoria's Secret, Aeropostale, Hot Topic, Footlocker, Bath and Body Works, and Sunglass Hut.
The mall is home to over 150 stores including Abercrombie & Fitch, American Eagle Outfitters, Banana Republic, Cache, Charlotte Russe, GAP, Hollister Co., Hot Topic, The Limited, LOFT, PacSun, FYE, and Victoria's Secret.
The barriers to free access for recent scientific research became a hot topic in 2012, after a blog post by mathematician Timothy Gowers went viral in January.
The race for ultra-low latency direct market access is a hot topic amongst high frequency traders, Brokers and technology vendors such as Artha Financial Technology, Fusion Systems Raptor, Ullink or Fidessa.
This was the first feature film to deal with the (then) new and hot topic of flying saucers; it has no relationship to the later Ray Harryhausen film Earth vs. the Flying Saucers, released by Columbia Pictures.