Caine built and designed all the games himself, creating a ticket and prize redemption system, originally using some of his old toys such as Hot Wheels cars and then into items bought at dollar stores as prizes.
The team added a third truck to its stable, the #12 Dodge driven by Carlos Contreras and sponsored by Hot Wheels.
In June 2012, the demo recording of "I Love Lamp" was used as the theme song for the world record Hot Wheels Double Loop Dare at the 2012 X Games in Los Angeles, California.
Billboard Hot 100 | Red Hot Chili Peppers | ''Billboard'' Hot 100 | Hot Country Songs | Hot R&B/Hip-Hop Songs | Hot Springs, Arkansas | Hot Bird | Hot Tuna | Some Like It Hot | Hot Water Music | Red Hot Organization | Hot Springs | Hot Hot Heat | National Hot Rod Association | Meals on Wheels | Hot Wheels | Hot Rod Circuit | Hot Topic | Hot Fuzz | Hot Docs Canadian International Documentary Festival | Hot Dance Club Songs | Hot 97 | Cat on a Hot Tin Roof | Hot Latin Songs | Hot in Cleveland | It Ain't Half Hot Mum | International Hot Rod Association | Hot Club de Paris | Came a Hot Friday | Wheels of Fire |
The company also branched out into "Computer Activity Toys", licenses of Hot Wheels, G.I. Joe, and Barbie.
Mega Brands currently has the rights for making Thomas the Tank Engine, Hello Kitty, the video game franchises Need for Speed, Halo and World of Warcraft, Barbie, Hot Wheels, Skylanders Giant
In 1990, Mattel Hot Wheels created a model of 1949 Mercury with a chopped top.
Mattel's Hot Wheels brand produces officially licensed toy versions of monster trucks under the Monster Jam name.
Trevor Martin, Carleton University Intramural Champion, "Hot Wheels"
Some of their best selling products include: The Animal, Ants in the Pants, Guesstures (originally named Gestures), Brain Warp, California Roller Baby, Real Talking Bubba, Masterpiece, My Size Barbie, Casey Cartwheel, Jennie Gymnast, Hot Wheels Criss Cross Crash and many more.
Zarnock's obsession with toy car collecting prompted him to write the book Ultimate Guide to Hot Wheels Variations Krause, now out of print after two printings (2002 and 2003).