Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Kaputa learned brand strategy under the marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising.
In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.
Differentiate or Die, by Jack Trout and Steve Rivkin, 2nd edition, 2008, John Wiley & Sons.
Jack Kerouac | Jack Nicholson | Jack Nicklaus | Jack the Ripper | Jack London | Jack Kemp | Jack Kirby | Jack Lemmon | Jack Black | Jack Abramoff | Jack Dempsey | Jack Benny | Jack White | Wolfman Jack | Union Jack | Jack White (musician) | Jack and the Beanstalk | trout | Jack Johnson | Jack Charlton | Jack Palance | Jack Daniel's | Jack | Jack Paar | Jack Layton | Jack Straw | Rainbow trout | Jack Vance | Jack Bruce | Jack Warden |