In 1938, while working as assistant manager at an army surplus store, he decided to set up a record shop, Record Rendezvous, on Prospect Avenue in Cleveland, on the edge of the city's black community.
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By about 1950, Mintz noticed an increase in the number of white teenagers sifting through his boxes, listening and dancing to rhythm and blues records, such as those by Ruth Brown, Wynonie Harris and Fats Domino, which had been marketed to African Americans.
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