McLaren (West) and B·A·R (Lucky Strike) ran with tobacco livery on Friday and Saturday before withdrawing it for the race, while Ferrari (Marlboro) and Renault (Mild Seven) ran full tobacco livery for the entire weekend.
This brought the Lucky Strike and Pall Mall brands into BAT's portfolio as part of BAT's American arm, Brown & Williamson.
Nicknamed the "Corn Belt Route" because of its operating area in the midwestern United States, the railroad was sometimes called the "Lucky Strike Road", due to the similarity in design between the herald of the CGW and the logo used for Lucky Strike cigarettes.
The Lucky Strike brand was introduced five years later by the company and George was in charge of the new brand, designing its advertising and marketing campaigns largely by himself.
The title is based on an American Tobacco Company (ATC) radio ad jingle of the 1930s for Lucky Strike cigarettes featuring a tobacco auctioneer chant delivered by North Carolina tobacco auctioneer Lee Aubrey "Speed" Riggs which ended with the phrase, "Sold, American!", stressing that American only purchased the highest quality tobacco for its cigarettes.
BAR's Lucky Strike is replaced with the non-tobacco version of the logo and "Look Alike" (as in real life).
He created advertising campaigns for brands such as Knorr, Frugo, Okocim, Radio Zet, Lucky Strike, and Malma.
Typical commercial brands issued in the cigarette ration were: Camel, Chesterfield, Kent, Kool, Lucky Strike, Marlboro, Pall Mall, Salem, or Winston.
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Albert Lasker was known in the advertising world for campaigns that popularized Kleenex tissues, Lucky Strike cigarettes and Sunkist orange juice.