Carl Kiekhaefer (1906-1983), founder of Kiekhaefer Marine (later Mercury Marine)
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Portions of this road have been closed to the public, as the old road runs past Mercury Marine's former Lake X landing strip.
VanDam is sponsored on the BASS Bassmasters tournament trail by Nitro, Mercury Marine, Toyota, Strike King, Mustad, Plano, MotorGuide, Quantum, Bass Pro Shops, Humminbird, Oakley, D&R Sports, Biosonix and RMR Industries.