Founded in 1993 as a record label in Carson, California, by former Atlanta Falcons offensive tackle Bob Whitfield, after financing studio time to record a demo for his high school friend and aspiring rapper Ras Kass, Bob hired his college friend and entrepreneur B.J. Kerr, and together they released Ras Kass first single "Remain AnonymouS".
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The walls in the hallways are decorated in Gold and Platinum plaques from the likes of Ras Kass, OutKast, Goodie Mob, TLC, 2Pac, The Notorious B.I.G., Nas, Missy Elliott, Beyoncé, Madonna, Too $hort, Lil Jon, Ludacris, T.I., Young Jeezy, Birdman and Lil Wayne, to name a few.
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The studio quickly gained a foothold in the market, attracting producers from the likes of Organized Noize, So So Def Recordings, LaFace Records and Hitco Music Publishing.
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