The Crown Royal 400 was the tenth race of the 2007 NASCAR NEXTEL Cup campaign, scheduled to be run on Saturday, May 5, 2007 at Richmond International Raceway in Henrico County, Virginia, just outside the city of Richmond, Virginia's state capital.
Outdoor festivals that have been held there included the Virginia State Fair, Richmond Highland Games & Celtic Festival, March of Dimes Bikers for Babies, K95 Country Music Festival and the Virginia food festival.
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The only races he did finish were an 18th at Charlotte, 19th at Daytona and 25th at Richmond.
In 2013, Rich's Farm Rich brand became sponsor for Front Row Motorsports' David Ragan in the NASCAR Sprint Cup Series, and in its first race as sponsor, Ragan won the 2013 Aaron's 499 at Talladega Superspeedway; Farm Rich again served as Ragan's sponsor at Richmond International Raceway in the 2013 Federated Auto Parts 400.
Also a track announcer at several of the tracks, including Darlington, Rockingham and Richmond International Raceway, Bland's “partner” was Ray Melton.
The Cheerios Betty Crocker 200, a NASCAR Craftsman Truck Series race held at Richmond International Raceway from 1995 through 2005, and which was titled the Kroger 200 in 2000, 2001 and 2004.