The new company purchased the steamer Brittany, renamed her Ålandsfärjan and started operations between Kapellskär (Sweden) and Mariehamn (Åland) in direct competition with Rederi Ab Vikinglinjen.
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In 1989, ahead of the delivery of the new MS Cinderella, SF Line considered moving Mariella on to a proposed express Helsinki–Norrköping service aimed at passengers travelling with their cars.
SF Line originally planned the Cinderella to take over the Mariella