In Santiago Atitlán he is adorned with many colorful garlands, while in Zunil (where he is known as San Simón) he has a much more intimidating style, with his face obscured by dark sunglasses and a bandanna.
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In the town of Santiago Atitlán, when clothing of Maximón's effigy is washed during the week before Easter, the waste water is saved and distributed as holy water to local shop keepers, who believe that when sprinkled around the threshold of the shop doorway, the water will entice customers into the shop to make a purchase.
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This shrine differs from the one at Santiago Atitlan in that an EPROM chip, presumably from a novelty Christmas Card, has been rigged up to speakers and plays a continuous loop of a few bars from three Christmas songs at volume.