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Under that name she sailed on Sea Container's services around the British Isles, as well as with their subsidiaries Silja Line and SuperSeaCat on the Baltic Sea.
No fewer than five companies were listed on the stock market in the process, including Avesta Jernverk (1987), Databolin (1987), Silja Line (1990), NK (1987 and 1997) and Linjebuss (1992).
The company was founded in 2001 by well known Rabbe Grönblom, just months after Silja Line had put their traffic on Kvarken / Merenkurkku to an end because of a decision in the EU to stop taxfree sales on travels between member states.
The Silja Line, Viking Line and Tallink ferries operating between Helsinki, Turku or Tallinn and Stockholm call briefly at Åland, at either Mariehamn or Långnäs.
Following the delivery of the highly successful MS Finlandia and MS Silvia Regina for Silja Line's Helsinki–Stockholm service, Johnson Line and Effoa decided to order a pair of ships based on a similar design for the Turku–Stockholm service.