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The Swiss watchmaking industry has its origins in the 18th century, but boomed during the 19th century, turning the village of La Chaux-de-Fonds into an industrial center.
In the 1980s, Michelides was a collaborator for the newly founded magazine WIENER; he then joined the ad agency GGK Wien and the marketing team of the Swiss watch Swatch in Biel.
He is most renowned for his Museum watch created for the Swiss watch company Movado, which featured a black dial with a single gold circle situated at 12 o'clock.
Revue Thommen is a Swiss watch and aviation instrumentation manufacturer, originally established 1853 as Waldenburg clock and watch making company.
Until 2008 they provided luminous Tritium compounds for the Swiss watch industry, but they have replaced radioactive Tritium with non-radioactive Super-LumiNova.
He shares this characteristic with the later French Swiss watch maker Breguet.