Columnist for The New York Times Thomas Friedman visited the plant in the early 1990s, and described the experience as an example of globalization in his best-selling 1999 book, The Lexus and the Olive Tree.
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The first run of Hilux Surf models were built at Toyota's plant in Tahara, Japan, but starting with the third generation models, production was split between the Tahara plant and Hino Motors' Hamura, Japan plant.