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3 unusual facts about Volkswagen advertising


Volkswagen advertising

Bernbach's team of "agency creatives" was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954.

In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s.

He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen.



see also

Jiggs, Nevada

The town was featured in a 1965 Volkswagen advertising campaign in which the entire population (5 adults, 4 children and a dog) was shown comfortably seated inside a VW Bus.

VDub

As part of a 2006 advertising campaign for Volkswagen, advertising agency Crispin Porter + Bogusky created a series of three television commercials directed by Jonas Åkerlund, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang, and German model Zonja Wöstendiek as his assistant Miss Helga.