Uwe Schünemann, then home secretary of the German state of Lower Saxony, initiated the initiative that was founded November 27, 2009 in Berlin.
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the video is in black and white, it was directed in London and shows all the British people walking reverse while Diana Haddad is walking in the right way and singing.
The name is an historical in-joke by White; it depends upon knowing that Blenheim was the first of the first duke's great battles, and Malplaquet was his fourth and last.