It later became popular in the USA, where Hollywood stars, particularly those of British heritage such as Audrey Hepburn, David Niven, and Cary Grant, wore Acqua di Parma's sophisticated scent.
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The brand's sales fell in the decades following World War II, but it was revived in 1993 following a management buy-out financed by Tod's owner Diego Della Valle, Luca di Montezemolo of Ferrari, and Paolo Borgomanero, a major shareholder of lingerie retailer La Perla.
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