Through Televisión Litoral, Gollán started in 1977 the Ibero-American Advertising Festival (Festival Iberoamericano de Publicidad, or FIAP), which has continued to be celebrated annually, with the participation of producers from Spain, Portugal and several Latin American countries.
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In a reception held on 28 December 1976 in the Officers' Mess, Gollán spoke to Commander of the 2nd Army Corps Leopoldo Galtieri in the name of the press: "We are proud to be able to stand by you and the force you represent in the task you are undertaking. We the journalists will always support this labor."
Festival Iberoamericano de Publicidad was created in 1969 by Alberto Gollán - a pioneer of Argentine Television.
Alberto Ginastera | Alberto Gonzales | Alberto Giacometti | Alberto Fujimori | Alberto Lattuada | Alberto Salazar | Alberto Burri | Alberto Breccia | Alberto Zaccheroni | Alberto Santos-Dumont | Alberto Magnelli | Alberto Cavalcanti | Alberto Ascari | Nacci Alberto | Alberto Vargas | Alberto Savinio | Alberto Romulo | Alberto Pérez-Gómez | Alberto Bevilacqua | Alberto Acosta | Alberto | Jorge Alberto Rodriguez | Alberto Ruiz-Gallardón | Alberto Mancini | Alberto Hurtado University | Alberto Granado | Alberto Cortina | Alberto Bigon | Alberto Antonini | Luis Alberto Spinetta |