Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard.
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When a new technology emerges (e.g. computer GUI operating systems) – often firms will introduce a number of alternative designs (e.g. Microsoft – Windows, Apple Inc. – Mac OS and IBM – OS/2).
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David Pogue in a review of the Samsung Z5 MP3 player articulated the Apple/iPod dominant design in the NY Times March 9, 2006.
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