In 2008, Demand Media reached an agreement with the Livestrong Foundation to use the Livestrong name to create a spin-off website, Livestrong.com (unconnected to Livestrong.org), a commercial health and wellness site, supported by advertisers.
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The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated after Armstrong admitted that he used performance-enhancing drugs.
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