In Ludwig Roselius’s Coffee Hag albums from the early 20th century, Hillesheim’s arms are shown in somewhat different tinctures.
He appeared in numerous films, guest starred on many TV shows, and was the principal actor in over 200 television commercials, many of them regarded the most popular in television history (ex: This is your brain, this is your brain on drugs..) He is also very well known in the boxing community, and was related to the decaf coffee inventor Ludwig Roselius.
It soon became the head office of his business Roselius & Co. which in 1906 established Kaffee HAG (Kaffee Handels Aktien Gesellschaft).
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When Dr Roselius met Ivo's sister Barbara Goette, who had just completed her state examinations in mathematics, physics and philosophy with distinction at Kiel University, he immediately offered her a position with the concern.
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In his home town he built an entertaining house known as the Glockenspiel House.
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