The Alexa Fluor dyes were named after Alex Haugland, son of Richard and Rosaria Haugland, the founders of Molecular Probes.
Invitrogen bought Molecular Probes in 2003 for approximately $325 million in cash.
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It was introduced commercially initially under Alamar Blue trademark (Trek Diagnostic Systems, Inc), and now also available under other names such as AB assay, Vybrant (Molecular Probes) and UptiBlue (Interchim).