Online identity - personal self-concept as it relates to the Internet (cf.
Eric Schmidt, CEO of Google, has stated that the Google+ social network is intended to be exactly such an identity system.
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Dorian Wiszniewski and Richard Coyne in their contribution to the book Building Virtual Communities explore online identity, with emphasis on the concept of "masking" identity.
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Recently, a user of a massively multiplayer online game called Everquest, which is owned by Sony Online Entertainment, Inc., attempted to sell his Everquest identity on eBay.
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