In October 2008 the company owned 500 outlets in Germany, marketing what are known in Germany as 'tariff-based' products under the debitel brand on behalf of network providers such as T-Mobile, E-Plus und •
debitel also sold land-line services at this time for Deutsche Telekom's T-Home brand, Arcor, Telecom Italia) and Freenet.
On 23 December 2009, it was announced that Jajah had been bought by Telefónica through its subsidiary Telefónica Europe.
On July 7, 2009, Telefónica announced that they would exclusively carry the Palm Pre in the UK, Spain, Ireland and Germany on their O2 and Movistar networks, with availability "before the winter holidays".
Following its closure, the site underwent major redevelopment and was renamed after O2.
SPB Software works with phone makers and mobile operators such as Huawei, HTC, Toshiba, (now Fujitsu), ZTE, Starhub, O2, K-Touch, Megafon, Acer Inc., HP, Nokia, MTS, Swisscom in various countries providing customized versions of its software and optimized applications and for particular devices.
On 28 February O2 launched classic services and opened first shop in Slovakia (in Bratislava on Obchodná street).
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The company extended their relationship with music venues in 2008 when all Academy Music venues became known as 'O2 Academies', replacing Carling as venue sponsors.
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On 31 May 2005 Telefónica O2 acquired the name rights for the redeveloped Millennium Dome in London from Anschutz Entertainment Group.
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In 2003 Telefónica O2 launched a mobile video service in that allowed customers to download or stream video content related to the 2003 Rugby World Cup.
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The naming rights arrangements with Anschutz Entertainment Group also apply in Germany with large sport and concert venues known as O2 World in Berlin and Hamburg.
Europe | Eastern Europe | Central Europe | Council of Europe | Organization for Security and Co-operation in Europe | Western Europe | United Nations Economic Commission for Europe | Europe 1 | Latin Europe | Victory in Europe Day | United States Air Forces in Europe | Telefónica Europe | MTV Europe | Miss Europe | Europe (band) | Telefónica | Radio Free Europe | Galicia (Eastern Europe) | College of Europe | Northern Europe | NFL Europe | Galicia (Central Europe) | Radio Free Europe/Radio Liberty | World Series of Poker Europe | Supreme Headquarters Allied Powers Europe | Ford of Europe | Continental Europe | Parliamentary Assembly of the Council of Europe | Forest Movement Europe | Old Europe |
Organisations that have received the standard included Morrisons supermarkets, B&Q, Dfid, University of Central Lancashire, Thames Water, Trinity Mirror, BT Group, Kyocera, Barclays Capital, Hewlett Packard, University of Manchester, Citrica, Ricoh, Diageo, O2, Tesco, Mothercare, Moss Plastics, Manchester United, Serco, Linklaters, Bolton Wanderers Football Club, British Land and Motorola.
Carling was a major sponsor of live music in the UK, sponsoring the Academy Music Group venues (including Brixton Academy), until replaced by O2.
In September 2008 a new extension was opened, including stores Debenhams, Zavvi, Next, Topman and Topshop, River Island, Jane Norman, Costa Coffee, New Look, Aleef, 3, The Carphone Warehouse, Phones4U, Clarks, O2, La Senza, H&M, Just Desserts, lp4, Qube and BANK.
Hypertag also integrates its systems with third party infrastructure providers such as in-store advertising display screen providers and has been used by brands such as O2, Vodafone, Peugeot and CNN, and has installed systems at visitor attractions owned by the Royal Institution and English Heritage.