The Chief Executive Officer is Jason Felts and Chief Creative Officer is Justin Berfield (who played Reese in American sitcom Malcolm in the Middle).
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Virgin also launched the Virgin Produced Channel in 2012 which serves as a short form captive content channel onboard Virgin's fleet of domestic and international airlines with planned expansion to Virgin Hotels, Gyms and Mobile phone products.
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As of 2010, Berfield is Chief Creative Officer of Virgin Produced, a film and television development, packaging, and production company announced in 2010 by the Virgin Group.