Bill Hoest needed an assistant for his strips and cartoons, and in 1986, he hired Reiner to help on The Lockhorns, Agatha Crumm and What a Guy! Eventually, he was assisting on all the Hoest cartoons and strips.
The idea was timely in the go-go 1980s, but Hoest didn't get there first -- the Guy character is strongly reminiscent of Alex P. Keaton from the hit TV sitcom Family Ties.
Family Guy | Buddy Guy | Guy's Hospital | Guy de Maupassant | Guy Ritchie | Guy Maddin | Guy Clark | Larry the Cable Guy | Guy Debord | Guy | Guy Sebastian | Guy Carleton, 1st Baron Dorchester | Guy Verhofstadt | Guy Gavriel Kay | Guy Fawkes | The Fall Guy | Guy Fletcher | Guy Chambers | Guy Sigsworth | Guy Mitchell | Guy Lombardo | Guy Pearce | Guy Gibson | Guy Evans | Guy Kibbee | Guy Fawkes Night | Guy Carleton | Barry Guy | That Guy with the Glasses | That 1 Guy |
What a Guy!, co-created with his assistant John Reiner, was syndicated by King Features from 1987 to 1996.
In early 1963, Greenwich and Barry recorded a demo of their composition "What a Guy", a tune Barry had written for The Sensations.