Emphasizing the vast potential of such innovations, Gunter Pauli initiated The Blue Economy movement in 2010.
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Zero Emissions Research and Initiatives (ZERI) was established by Gunter Pauli in 1994 at the United Nations University (UNU) with the support of the Japanese Government.
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In 1996, the United Nations Development Programme (UNDP) and Gunter Pauli decided to create the ZERI Foundation with the goal to translate the designs into pioneering experiences.
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