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He created many of the best known beer slogans of the era, including "Weekends were made for Michelob," "This Bud's for you," and "Head for the mountains of Busch" to promote Anheuser-Busch's beer brands.
In September 2011, Gold's cover of the Billy Fury song "Wondrous Place" was used in an advert for the British beer brand Carling.
In Voralberg is also a beer brand called Egger Bier, which is brewed by a brewery in Egg, Bregenzerwald.
For the 2009 Brazilian Grand Prix, the event in which it won the Constructors' Championship, Brawn GP had deals with Banco do Brasil and PetrĂ³polis brewery to display its colours and beer brand Itaipava and TNT energy drink on both cars.
In June 2010, Pittsburgh-area attorney Mark J. Dudash announced plans to resurrect the Duquesne Beer brand, to be brewed by the City Brewing Company at the Latrobe Brewing Plant in Latrobe, Pennsylvania, starting in late June.
The song received considerable airplay and it was featured in a widely viewed TV advertisement for Super Bock, a Portuguese beer brand.