Pou-Pourri's founder, Suzy Batiz, said that Woodruff had the potential to become the next Old Spice guy.
The campaign centers around the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products.
Mustafa Kemal Atatürk | Isaiah | Book of Isaiah | Isaiah Washington | Isaiah Berlin | Mustafa Sandal | Mustafa Güngör | Mustafa Barghouti | Mustafa Pasha | Mustafa Altıoklar | Isaiah 7:14 | Zachary Isaiah Williams | Mustafa II | Mustafa Ben Halim | Mustafa Abdul Jalil | Isaiah Thomas | Abu Mustafa al-Sheibani | Nawshirwan Mustafa | Mustafa Manwar | Mustafa III | Mustafa Hamsho | Lala Mustafa Pasha's Caucasian campaign | Lala Mustafa Pasha | Isaiah Rogers | Isaiah Mustafa | Isaiah L. Kenen | Isaiah Kacyvenski | Isaiah Horowitz | Eddie Mustafa Muhammad | Ukrayinska Pravda's chief investigative journalists, Serhiy Leshchenko (center) and Mustafa Nayem |