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unusual facts about rebranded



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1992–93 Estonian Cup

In 2012, the competition was unofficially rebranded as Evald Tipner's Cup.

Alternative title

When the film sold poorly, it was subsequently rebranded as A Fistful of Dynamite, similar in name to his 1964 film A Fistful of Dollars, part of the successful Dollars Trilogy.

Bragster

Other brands who have worked with Bragster include Warner Bros. for the UK theatrical release of action film Ninja Assassin, Nissan's sports range, MTV for the launch of rebranded channel Viva in Europe, online poker site PKR.com and 20th Century Fox for the UK DVD release of action film 12 Rounds

Broadwood Stadium

A much more high profile relocation of this kind took place in England in 2003, when Wimbledon F.C. relocated to Milton Keynes (some 70 miles from their historic South London home) in search of a location that would attract more support, and the following year were rebranded as Milton Keynes Dons.

Cannery Casino Resorts

In 2002, CCR took control of the Regent Casino in Summerlin and, after remodeling, rebranded it as Rampart Casino.

Cue TV

In 2003, after Tom Conroy purchased the station, the station was rebranded as Southland TV and the station went nationwide when it launched on the SKY Digital network on Channel 90.

Daniel Akerson

Shortly after stepping down as CEO of Nextel in July 1999, Akerson was brought in by Craig McCaw to run Nextlink Communications, later rebranded as XO Communications.

Dillons Booksellers

The majority of branches were rebranded as Waterstone's, while a remainder were sold on to the smaller chain Ottakar's, which itself was later taken over by Waterstone's in 2006.

Doug Levy

imc2 was rebranded as MEplusYOU in 2012 to reflect new thought leadership on the importance of relationships in marketing.

Dream 107.2

Win FM was sold to the Tindle Radio by The Local Radio Company in September 2006, and in an effort to distinguish the station from its more successful rivals in its transmission area, was rebranded as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy in early 2008 akin to that of London-based Magic 105.4 and latter-day competitor The Coast 106, which launched in October 2008.

DWSM

Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as The Gentle Wind 102.7 with the callsign as DWSM.

Ford Country Sedan

From 1975, the model was rebranded "LTD wagon", by which time the trim level was identical to the Country Squire apart from the absence of fake wood exterior paneling.

Franklins

86 stores across New South Wales were sold to South African retailer Pick 'n Pay, which also bought the Franklins name. The "No Frills", "Fresh" and "Mini Fresh" brands survived. "Big Fresh" did not and nearly all were bought by Woolworths and Coles. Pick 'n Pay bought all but one of the 21 Fresco supermarkets and rebranded them as Franklins stores at the same time.

Fruit Tingles

Originally manufactured by Allen's in Melbourne since the 1930s, they were rebranded in the 1990s as Wonka Fruit Tingles as part of Nestlé's purchase of the Allen's brand in 1985, and more recently became branded as Life Savers Fruit Tingles in the Asia Pacific region in 2005.

Greyhound Australia

In October 2004 McCafferty's sold the combined business to ANZ Bank and George Chapman with both operations were rebranded as Greyhound Australia.

Independent Broadcasting Authority

ATV's commitment to regional output in the Midlands had been a long-running issue for the IBA; in 1980, they were allowed to keep their franchise, but with several tough conditions; that the company was substantially restructured, their Elstree production base relocated to Nottingham and the company rebranded to reflect its increased commitment to the Midlands.

Jane's Attack Squadron

Electronic Arts rebranded Flight Combat as Jane's Attack Squadron, to fit with the Jane's Information Group license that the publisher had used for its Jane's Combat Simulations line.

Joi Internet

It required installation of Joi's rebranded Propel Internet Accelerator.

Kay McMahon

In 2002, McMahon and business partner, Eloise Trainor, Founder of the LPGA Futures Tour (now the Symetra Tour), rebranded into eduKaytion Golf, an exclusive golf education company located at the Cranwell Resort, Spa and Golf Club in Lenox, Massachusetts, since January 2012.

KKWF

On January 6, 1995, the station rebranded as "100.7 The Buzz", and added local comedian Pat Cashman for morning drive; however, the station didn't change its call letters to KQBZ until May 1999.

Local Plus

The stores they acquired from Alldays were then rebranded to Local Plus, and supplied by Nisa.

LXTV

Originally branded as Code.TV, and focused on web distribution, the production company´s founders rebranded themselves as "LXTV" - LX an abbreviation for Luxury - as art of a deal made with local New York channel NYC TV in which the broadcaster would air the LXTV content over the air on WNYE Channel UHF 25.

Lycos Europe

Sold assets included the sale of the Danish portal Jubii, the Lycos Chat - worldsbiggestchat (which at the time was both the Lycos & Yahoo Chat in Europe) was transferred to the new operator Noesis Systems Ltd, on March 9, 2009 and later rebranded as the Noesis Chat, Love@Lycos was sold to a Swedish company.

Matt Nathanson: Live at Google

Matt Nathanson: Live at Google is a live recording of Matt Nathanson's performance at the Google Campus in early July 2011 to promote Google's new service, Music Beta by Google (subsequently rebranded as Google Play).

MEplusYOU Agency

The agency was originally founded by Doug Levy as a digital marketing agency in 1995 under the name imc2, but was rebranded in 2012 as MEplusYOU.

Miners' institute

Slowly returning prosperity to former mining communities has witnessed a revival of some of the institutes, such as those at Blackwood, Llanhilleth and Newbridge, which have rebranded themselves as entertainment or arts centres.

Mobile Systems International

In 2006 it has been rebranded into MSI Consultancy and is headed by Sheikh Farhan Al Faisal who is the chairman of the board and CEO.

More FM

Many of the easy listening stations were rebranded as The Breeze and the other stations which typically played Adult Contemporary or Hot AC music were rebranded as MORE FM, the change saw MORE FM extended to more than 15 markets with all stations initially retaining their local announcers.

In 2004 when RadioWorks rebranded many of their local stations as MORE FM local station 2XX FM became 90.2 MORE FM and the existing MORE FM station was replaced with a relay of the Wellington The Breeze programme with locally generated commercials.

Movies OK

Canadian media company Asian Television Network rebranded its ATN Zee Cinema channel into a domestic version of the channel titled ATN Movies OK on July 25, 2012, under a brand licensing agreement with STAR.

MRM Worldwide

In 1996, the agency was rebranded as MRM after direct marketing executive Stan Rapp joined as head of the company.

North–South All-American Game

The game was supposed to return in 2009 (for the 2008 season) with a new location of Miami, Florida, and the rebranded name, but the game was postponed.

Novell exteNd

With the release of Novell Identity Manager 3, the components of the portal services in exteNd were rebranded into the IDM User Application.

Novotel Nathan Road Kowloon Hong Kong

It reopened in April 2008, having been rebranded into a Novotel, managed by Accor.

Palm Desktop

The original Macintosh and Windows versions were similar, until 3COM purchased the Claris Organizer (a Mac-only product), from Claris and rebranded it as Palm Desktop 2.

Pentax

Some Pentax lenses are also rebranded and sold as Samsung Schneider Kreuznach D-Xenon and D-Xenogon lenses for Samsung DSLRs.

Portland Habilitation Center Northwest

In 2008, PHCNW was rebranded as Portland Habilitation Center Northwest to more accurately convey its extent of services throughout the Pacific Northwest.

Retail Adventures

In October 2012, it was announched the company was going into voluntary administration and that most Go-Lo and Chickenfeed will be rebranded as Crazy Clark's.

Robi

On 28 March 2010, the service name was rebranded as ‘Robi’ which means Sun in Bengali.

Russell Pockett

He later moved to drivetime, where he remained on the rebranded 102.2 Smooth FM until March 2007, when a further rebrand to 102.2 Smooth Radio saw him replaced by ex-Virgin Radio presenter Martin Collins.

ServerCentral

In 2005, ServerCentral rebranded its web hosting division to WingSix, and in 2008, sold it to UK2 Group in order to concentrate on managed data center infrastructure.

Swanson

That agreement expired in mid-2009 just before Pinnacle purchased Birds Eye Foods and Pinnacle discontinued the use of the Swanson name in favor of the Hungry-Man brand for its frozen dinners (the Swanson frozen breakfast line had been rebranded Aunt Jemima several years before).

Taiyo Yuden

Rebranded Taiyo Yuden media can be found under Fujifilm, Fusion, Maxell (Maxell Music CD-R, Maxell CD-R Pro, and Maxell CD-R Music Pro (discontinued)), Miflop, Panasonic, Plextor, Sony (Sony Music CD-R (discontinued 2008)), TDK, and Verbatim Corporation brands.

TAS Racing

The team has been known under a series of names: originally TAS Suzuki, then from 2007 until 2011 Relentless energy drinks, a product of Coca-Cola, teamed up with TAS (Tandragee Auto Salvage), but from 2012 the team was rebranded Tyco Suzuki joining up with new title sponsors Tyco Security products.

Tony Moorey

He previously was the producer of The Geoff Show on Virgin Radio (before it rebranded as Absolute) where he, Geoff Lloyd and Annabel Port made up the 'Symposium', until December 21, 2007.

Universal Channel

On October 18, 2010, the Hallmark Channel in the UK and Ireland was rebranded, adopting the Universal Channel name.

Virgin Express

Virgin Express started on 23 April 1996, when the Virgin Group (with chairman Richard Branson) bought the Belgian leisure airline EBA (EuroBelgian Airlines) and rebranded it into Virgin Express.

Vodafone India

Hutchison Max rebranded Max Touch as Orange from 14 February 2000, thus introducing the Orange brand to India.


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