The book has been translated into French, Spanish, Dutch, Chinese, Japanese, Catalan, Hebrew, Brazilian Portuguese, Russian, Swedish, Korean and Hmong.
In 2012 McDonald's introduced its first Hmong language advertising in the United States at a restaurant in Minneapolis.
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The folktale explains that cows and rats ate the book, so, in the words of Anne Fadiman, author of The Spirit Catches You and You Fall Down, "no text was equal to the task of representing a culture as rich as that of the Hmong."
He gained notoriety when two of his songs appeared in a Hmong dubbed Thai film called "Kev Hlub Txiav Tsis Tau".
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